30% above cold outbound targets
Sprint, 2020 to 2022
Exceeded cold outbound sales targets by 30%.
Maria Ortiz.
B2B Sales | Sales Operations | Process Improvement
I bring hands-on outbound sales experience together with CRM discipline, team reporting, and a practical interest in making sales processes work better.
Track record
Top in my cell, 9 of 12 months
Sprint, 2020 to 2022
Top-performing Sales Representative in my cell for 9 of 12 months.
12,000+ small-business pipeline
Sprint, 2020 to 2022
Owned and managed a pipeline of more than 12,000 small-business customers using Salesforce.
3% increase in cold conversion
GoDaddy, 2022 to 2023
My sales-flow and data-entry improvement suggestions were accepted and implemented. The resulting changes increased cold conversion by 3% and saved 1.5% of man-hours across the Sales Representative field.
About
My background spans small-business sales, web-services sales, sales development, and team leadership. At Sprint, I built my experience through inbound and outbound conversations with consumers and small businesses. At GoDaddy, I combined selling and objection handling with a recommendation that became an implemented sales-flow improvement.
At PowerPlacing, I prospected through email, LinkedIn, and cold calling for North American cleaning, landscaping, HVAC, and flooring companies. I combined lead research and enrichment with coaching and KPI reporting. Today, as an Executive Assistant at LEADR, I work with booked prospects, appointment confirmations, lead qualification, CRM information, and handoffs to sales stakeholders. I am also contributing to an AppSheet and Google Sheets reporting solution that is still in development.
I am interested in growing further in sales operations and revenue operations, with deeper reporting and business-intelligence skills over time. My foundation is the work of understanding customers, following through, and helping a sales team make informed decisions.
Experience
LEADR
Executive Assistant
September 11, 2025 to Present
Prospect communication by email and SMS, lead qualification and routing, appointment confirmation, HubSpot and Aloware, and sales handoffs. Contributing to an operational reporting project in development.
PowerPlacing
Sales Development Representative → Sales Development Manager
June 2023 to August 2025 · Sales Development Manager since August 2024
Email, LinkedIn, and cold-call prospecting for North American cleaning, landscaping, HVAC, and flooring service companies. Lead sourcing through Google, LinkedIn, ZoomInfo, Seamless.ai, and Apollo, supplemented by Sales Navigator enrichment. Used Close.io and One Umbrella; delivered weekly and monthly KPI reports to senior management.
GoDaddy
Sales Consultant
August 2022 to June 2023
Inbound and outbound web-services sales, objection handling, upselling, and an implemented sales-flow recommendation. Participated in a pilot project and proposed improvements to scripts and key-client data handling. Representative of the Quarter, Q1 2023.
Sprint (now part of T-Mobile)
Senior Inside Sales Representative
July 2020 to July 2022
Consumer and small-business sales, Salesforce pipeline management, and consistent cold outbound performance. Served as 2021 Sales Lead for a cell of 16 representatives; graduated top of a class of 30 in the Sprint Sales Development Program.
Fitbit (now part of Google)
Senior Technical Support Representative
January 2017 to June 2019
Application and device support, customer troubleshooting, and follow-up communication.
Projects
AppSheet and Google Sheets
Making appointment information easier to review
I am contributing to an internal operational reporting project covering appointment activity, confirmations, show rates, outcomes, and team KPIs. The goal is to make operational information easier to organize and review. Development is ongoing; no deployment or measured business outcomes are claimed.
Sales-flow improvement, implemented at GoDaddy
I participated in a pilot project, proposing script improvements and changes to key-client data handling for reporting. I also recommended improvements to data entry and sales flow during the Sales and Speed initiative. The suggestions were accepted and implemented, with reported savings of 1.5% of man-hours and a 3% increase in cold conversion across the Sales Representative field. I received a bonus for the initial suggestion.
Skills
Sales
B2B prospecting, outbound sales, cold calling, lead qualification, objection handling, pipeline management, relationship building.
Operations
CRM management, sales process improvement, KPI reporting, team coaching, sales handoffs.
Tools
HubSpot, Aloware, Salesforce, Close.io, One Umbrella, Excel, Google Sheets, LinkedIn Sales Navigator, Apollo, ZoomInfo, Seamless.ai, Snov.io. AppSheet is part of current project work in development.
Let's connect.
For professional conversations about business development and sales operations: